Google says it has now tracked 4 billion store visits from ads: A case study of successful campaigns

Store visitsThe company is getting better at connecting consumers and the ads they viewed online to the stores they later visit. The company said Monday it has tracked 5 billion store visits to date.

Google says it has now tracked 4 billion store visits from ads

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Android has a growing selection of third-party applications, which can be acquired by users by downloading and installing the application's APK (Android application package) file, or by downloading them using an application store program that allows users to install, update, and remove applications from their devices. Google Play Store is the primary application store installed on Android devices that comply with Google's compatibility requirements and license the Google Mobile Services software.[114][115] Google Play Store allows users to browse, download and update applications published by Google and third-party developers; as of January 2021[update], there are more than three million applications available for Android in Play Store.[11][116] As of July 2013[update], 50 billion application installations had been performed.[117][118] Some carriers offer direct carrier billing for Google Play application purchases, where the cost of the application is added to the user's monthly bill.[119] As of May 2017[update], there are over one billion active users a month for Gmail, Android, Chrome, Google Play and Maps.

Android market share varies by location. In July 2012, "mobile subscribers aged 13+" in the United States using Android were up to 52%,[361] and rose to 90% in China.[362] During the third quarter of 2012, Android's worldwide smartphone shipment market share was 75%,[354] with 750 million devices activated in total. In April 2013, Android had 1.5 million activations per day.[359] As of May 2013,[update] 48 billion application ("app") installation have been performed from the Google Play store,[363] and by September 2013, one billion Android devices had been activated.[364]

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